Abstract:
The existing competitiveness model for tourist destination does not consider the
product specifications of each tourist destination. In the era of globalization, it is clear that
generic competitiveness models are inadequate to determine the competitiveness of tourist
destinations. The model should be more oriented towards specific segments of tourism in the
global market. This paper focuses on ecotourism competitiveness model and takes Bogor
Botanical Gardens (BBG) as a case study. The results will be very valuable in helping
management to have better understanding about the problems in developing the
competitiveness of BBG and formulating strategies for managing these tourist destinations
effectively. The data collected are both qualitative from interview to key persons and
quantitative from a survey to the visitors. Total 150 questionnaires were distributed and the
number of valid questionnaires is 134. The research finds out that main resource factors and
specific resources are very important attributes to increase the competitiveness of ecotourism
objects. The management of BBG should pay attention to the conservation and managing
natural resources in a sustainable manner and also pay attention to tangible and intangible
resources that increase visitor satisfaction.
